ASO: App Name and Keywords


When optimizing your app name and keywords for ASO, you’re walking a tightrope between branding and discoverability. Here are some key points to consider:

App Name:

  • Balance branding and keywords: Ideally, your app name should be memorable and unique, reflecting your brand, while also incorporating relevant keywords.
  • Keep it concise: App stores have character limits (30 on App Store, 50 on Google Play). Aim for clarity and avoid ambiguity.
  • Target high-intent keywords: Prioritize keywords indicating users actively searching for what your app offers.
  • Use punctuation strategically: Hyphens and colons can be helpful to separate keywords without sacrificing readability.
  • Test different options: A/B test different app names to see which resonates best with your target audience.


  • Research and prioritize: Use ASO tools to identify high-volume, relevant keywords. Consider a mix of broad and specific terms.
  • Target user intent: Choose keywords that reflect the purpose users have when searching for an app like yours.
  • Optimize app store fields: Utilize title, subtitle, and keyword field to strategically place your keywords.
  • Don’t keyword stuff: Avoid excessive repetition or irrelevant keywords. It can harm your ranking and look spammy.
  • Stay updated: Regularly research popular searches and adjust your keyword strategy accordingly.


  • Always comply with app store guidelines: Avoid trademarked terms, misleading claims, or irrelevant spam.
  • Prioritize user experience: Ultimately, your app name and keywords should be clear and compelling to your target audience.

Here are some additional tips:

  • Use app store search suggestions: Both app stores offer keyword suggestions as you type.
  • Analyze competitor strategies: Look at their app names and keywords for inspiration and to identify potential gaps.
  • Track your performance: Monitor how your app name and keywords are performing and adjust based on data.

By following these tips and striking the right balance between branding and discoverability, you can create an app name and keyword strategy that effectively boosts your app’s visibility and downloads.

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