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ASO: User Engagement Metrics

User Engagement Metrics

User Engagement Metrics

Here are some key ASO user engagement metrics that provide valuable insights into how users interact with your app and help you measure the success of your ASO efforts:

  1. Session Count and Duration:
  • Session count: Measures the total number of times users open and use your app within a specified time frame.
  • Session duration: Measures the average amount of time users spend within each session.
  • Track these metrics to understand:
    • How frequently users engage with your app.
    • How long they maintain interest during each session.
    • Identify areas for potential improvement in app engagement.
  1. Daily Active Users (DAUs) and Monthly Active Users (MAUs):
  • DAUs: Represent the number of unique users who open your app on a given day.
  • MAUs: Represent the number of unique users who open your app at least once within a month.
  • These metrics indicate:
    • Your app’s overall reach and engagement levels.
    • Track trends in user activity over time.
    • Gauge the effectiveness of your ASO and marketing efforts.
  1. Retention Rates:
  • Measure the percentage of users who continue using your app after a certain period (e.g., day 1, day 7, day 30).
  • High retention rates signify:
    • User satisfaction and loyalty.
    • A strong value proposition.
    • Track retention rates over time to identify potential issues and areas for improvement.
  1. Stickiness:
  • Measures how often users return to your app within a specific time frame.
  • Calculated by dividing DAUs by MAUs.
  • High stickiness indicates:
    • Users find your app valuable and engaging.
    • It’s a good indicator of long-term app success.
  1. App Launches:
  • Tracks the number of times users open your app.
  • Provides insights into:
    • App visibility and discoverability.
    • Effectiveness of marketing campaigns or ASO efforts.
  1. Screen Views:
  • Measures the number of screens users view within your app.
  • Indicates:
    • How users navigate and interact with different features.
    • Identify popular content or areas for improvement.
  1. In-App Events:
  • Track specific actions users take within your app (e.g., purchases, content consumption, feature usage).
  • Understand how users engage with different app functionalities.
  • Identify areas for optimization or feature promotion.
  1. Crashes and Bugs:
  • Monitor the frequency of app crashes or bugs.
  • Negatively impact user experience and retention.
  • Addressing these issues quickly is crucial for maintaining engagement.
  1. User Ratings and Reviews:
  • Provide qualitative feedback on user satisfaction and pain points.
  • Analyze reviews to identify common issues or feature requests.
  • Address concerns and improve app quality to boost engagement.
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